Gone are the days of the linear marketing funnel where you cast a wide net, nurture leads, and push them towards a sale.

Today's consumers, particularly Gen Z, have fundamentally changed the game. They are inspired by social media, conduct in-depth research before buying, and crave authenticity and connection from the brands they interact with.

GS Digital scoured research papers and industry reports to understand the habits and motivations of a new generation.

We summarized these findings and created action steps that brands can take to better understand and speak to Gen Z.

Tap each triangle to unfold the headlines and enjoy learning about understanding Gen Z, inspiring them and rethinking practically everything you know around funnels.